Role: Art Director
Conceptualization, Storytelling, Design
The goal of this project was to streamline the design process for promotions, making them more consistent and easier to execute, while ensuring they stood out from competitors and aligned with a "skincare" brand identity. With no established color palette or consistent photography previously, I directed an evergreen photoshoot with a refreshed aesthetic and elevated photography. This approach allowed us to produce promotions more efficiently while enhancing the overall polished look.