Role: Associate Art Director
Pre production, post production, 360 campaign.
The MA Clear Collection was StriVectin’s first launch in the acne treatment category, introducing three innovative products. My role was to ensure the storytelling was both fresh and cohesive, allowing each product to shine individually while maintaining a unified brand narrative. The bold, vibrant color palette was strategically chosen to engage a younger audience, while also strengthening overall brand recognition and awareness.