Role: Associate Art Director
Pre production, post production, 360 campaign.
The Peptide Plump™ Collagen Cushion Cream launch brought a new product to our Anti-Wrinkle line, with its unique, bouncy texture. We wanted to show how this cream could give that plump, fresh look, even competing with injectables. The new color palette and lighting direction reflects the smooth, soothing feel of the cream, while still highlighting the advanced technology behind it.